Sports Marketing

This course is designed to provide the student with an overview of the major marketing and sponsorship issues facing the sports industry.

Course content focuses on the development, application marketing plans and sponsorship proposals. The student will be required to

demonstrate an understanding of the material by completing several applied projects which may include; developing products and

sponsorships, fundraising, public relations, marketing research, special events, and media.

*Students must be able to provide transportation to and from sight location. Proof of automobile insurance must be provided and

written release of liability must be completed by student and parent.

Course Number
PE138
Grade Level
11, 12
Course Duration
1 Semester
Course Credit
0.5
Prerequisite
Successful completion of any PE course or teacher's approval
Course Fee
None